Welcome to the place where creativity meets conversion. Whether you’re DIY-ing your brand, prepping for a redesign, or just looking for guidance that actually makes sense—you’ll find it here. Because your business deserves better than generic advice and surface-level tips.


Have you been noticing the AI overview in Google Searches? So you’ve finally gotten the hang of SEO — you know how to sprinkle in keywords, write a meta description, and maybe even track your rankings on Google. Just when you thought you were keeping up… BAM. In walks a new acronym with main character […]

What Is Generative Engine Optimization (GEO)?

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If you have a Squarespace website, you might be wondering how to improve its SEO to rank higher on Google and attract more visitors. While Squarespace offers built-in SEO features, optimizing your site requires strategic tweaks and best practices. As a Squarespace website designer, I’ve helped small businesses enhance their website rankings using proven SEO […]

9 Ways to Improve SEO on a Squarespace Website

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🛒 Shopify vs. Squarespace for eCommerce: Which Platform Is Actually Right for You? Let’s be real — choosing where to build your online store can feel a lot like trying to pick a brunch spot in Portland. There are so many options, everyone has strong opinions, and the decision feels weirdly high-stakes. If you’re currently […]

Shopify vs. Squarespace for Ecommerce

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9 Proven Strategies That Work So, you launched your Shopify store. Your branding is on point, your products are live, and you’re so ready to start making sales — but… where are the people? Getting traffic is hands down one of the biggest hurdles new store owners run into. But here’s the good news: you […]

How To Drive Traffic to Your Shopify Store

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Here’s the Truth (From a Web Designer Who’s Built a Lot of Them) If you’re a small business owner debating whether Squarespace is really the right move for your website… welcome. You’re not alone. I get this question all. the. time. From brand-new entrepreneurs bootstrapping their first launch to seasoned business owners looking to ditch […]

Is Squarespace Good for Small Business Websites?

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